Literary expression takes many forms; from short stories to expanded documentation covering myriad subjects. Throughout history, authors have set themselves apart offering written works as diverse as romantic novels and epic tales of adventure, spanning several volumes. Within each genre, sub-specialists write in styles running the gamut from concise academic form, to sprawling embellishments of everyday encounters. Thanks to technology and the proliferation of the World Wide Web, there is a relatively new player on the field, begging the question: Are bloggers a threat to literary integrity?
Motivation Dictates Value
Before people had pencils and pens, drawings and symbols left on cave walls were effective communication. So who took responsibility for preserving thoughts in this way? The cave people skilled at drawing most likely bore much of the burden, but lesser illustrators surely weighed in too. As communication became more important to society, formalizing language and alphabets, more and more people took up writing as a form of expression. Early writers were not necessarily highly-skilled. But they wrote anyway, because they could. So the slippery slope of unskilled writers sharing ideas, whether or not they have the slightest clue how to do it properly, is nothing new.
It could even be argued that the same motivation existed for cave drawers as for some of today’s bloggers. Fame and recognition, the desire to be heard and remembered, are motivators for taking pens to paper, charcoal to cave walls, and most recently, fingertips to keyboards. What has changed over time is the relative importance of fame, heightened in an information age placing great emphasis on celebrity and adulation.
The evolution of the World Wide Web continues to change the landscape for fame-seekers. An instant audience, perhaps millions, is a powerful draw for those committed to being noticed. As a result, many bloggers put the cart before the horse; adding to the blogosphere, before they really have something to say. Blogging’s greatest threat to quality writing is found among ‘vanity’ blogs, serving only their authors; rather than informative, relevant content shared by capable writers blogging online.
In addition to personal rewards for bloggers, the practice of sharing online carries cash benefits, once bloggers establish followings. Unfortunately, poorly written blogs yield returns for bloggers able to draw traffic, in spite of themselves. When poor content is rewarded with cash, it might appear as though it undermines quality writing, but it may be too soon to judge.
Blogging is an evolving pursuit, subject to corrections as it matures into a long-term phenomenon. And just as competition influences other economic trends, bloggers face free market influences, which may eventually serve to elevate good writing and take incentives away from bloggers spewing drivel.
Purely promotional blog content, disguised as education, is increasingly being called-out for what it is, filtering-out blogs without intrinsic value. Spam gives blogs a bad name, but it also makes legitimate content shine amid the noise. In other words, bloggers with something meaningful to share will prevail, but only with a firm commitment to high quality content, and perseverance sharing their messages.
Discouraging signs may show themselves in the short-term, but blogging is not a threat to quality writing over the long haul.